On wins the prestigious SEF Award 2014
The Swiss sports company On wins the most important prize for startups in Switzerland.
The young Swiss sports company On wins the Swiss Economic Forum Award 2014. On impressed the prominent jury in the category product/industry. The SEF Award is the most important prize for startups in Switzerland. “The award is a fantastic acknowledgement for the effort of the whole team in the last four years”, explains co-founder David Allemann at the award ceremony in Interlaken. "The On is not only a new running shoe, it’s a completely new running sensation. The award-winning design convinces the eye and as soon as you have it on the feet, you immediately feel the unique running sensation. This brings more fun into the run.” The high-calibre jury around Carolina Müller-Mühl selected from 250 entries. The jury about the winner On: “The market for running shoes is overcrowded and hotly contested – so when a new brand comes along and takes the market by storm, the innovation behind it must convey a promise which it manages to keep - a shoe with qualities never heard of before.“
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