Posted 19th August 2013

Strike fear into the Goliaths

The german newspaper Süddeutsche Zeitung is impressed by On and the success behind it.

The Editor formulated his first steps in On as "different". He explained that On brand wants to be clearly different than the others, "especially different than shoe giants like Nike, Puma, Asics and Adidas. The small Swiss startup has not only the ability to strike fear into the Goliaths. It has also already showed it to them."

Thank you, dear Süddeutsche Zeitung for this insight and a fantasticly written article.

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