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Posted 31st May 2013

Running Shoes 2.0

Forbes contributor Larry Olmsted compliments On's novel approach in the history of performance footwear.

"Whether called barefoot running, chi running, natural running, minimalist running, or something else, the desire to simulate the stride of an unclad foot has led to a seismic industry change where less footwear is more. 
But the Swiss inventor of On running shoes takes a totally different approach where he thinks more is more."

Do you want to find out how "more" feels like? 

Have a look at our collection
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