Posted 4th November 2013

And the Design Oscar goes to...

We are very proud to announce that On and Swiss designer Alex Thilo Brunner win the prestigious Design Prize Switzerland.

On wins the prestigious Design Prize Switzerland. The young Swiss designer Thilo Alex Brunner convinced the international jury with the design of the On shoes for best Market Product.

The jury consists of top-class connoisseurs of the world of design such as Liesbeth in’t Hout, Ascan Mergenthaler, Jasper Morrison, Lars Müller and Robb Young and had to choose out of 300 projects. The jury states about winner On: “The market for running shoes is overcrowded and hotly con-tested - so when a new brand comes along and takes the market by storm, the innovation behind it must convey a promise which it manages to keep - a shoe with qualities never heard of before. In this case a clever design idea has proved capable of competing against the million-strong budgets which the big brands in the industry assign to research and marketing. The straightforward design of the shoe delibe-rately refrains from indulgence in stylistic frills, and is wholly consistent in focusing on the basic functio-nal requirements. The attention is drawn to the sole, which here constitutes the crucially important ele-ment.“

Soft impact as on sand, firm push-off as on the race track: that’s the core idea behind On’s running shoe and its new sole technology. And the radical innovation of this young Swiss company, which is still less than three years old, is far from self-evident. The On unites the advantages of a soft training shoe with those from a hard racing flat.

Click here if you want to learn more about the unique Swiss technology
Click here to check out the various On models

Related to this article


The On Cloudsurfer competitive running shoe with its patented CloudTec® system.

Discover the Cloudsurfer