Posted 15th October 2014

Great media exposure for On

The On story has been featured on Bloomberg TV and named as one of the best outdoor running shoes in UK's Independent.

Want to know the On story and learn more about the unique Cloud technology? Bloomberg TV aired a video that shows it all. During his visit in New York, co founder David Allemann was invited and interviewd by Bloomberg TV. Bloomberg TV is a Business Live TV that just came up with a new series of features on fast growing companies. On seemed to be a perfect match for them. We agree! 

But also in Europe On is getting exposure in various media in several countries. The latest is UK's Independent that named On as one of the 10 best outdoor running shoes in their online guide. And the Fitness Magazine Shape from Germany presents the Cloudrunner Winter Edition as an essential for your winter running.

In Germany, Running Life wanted to test and see, if the On Cloudrunner Winter Edition really is a "mud and snow" shoe. Since the outdoor conditions were warm and dry, they decided to hold the shoe under running water and see what happens. 5 seconds later: the inside of the shoe is dry, 30 seconds later: still dry, 1 minute later: same. They stopped the test after three full minutes and claim: this shoe is absolutely waterproof. 

Stay tuned for more!

Learn more about On and it's unique Cloud technology
Watch the video on Bloomberg TV
Read all about the 10 best outdoor running shoes
Read the article on about must haves for your winter running
Read the full article of Running Life and their special water test

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