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Posted 27th June 2013

Olympic champion Nicola Spirig puts her faith in On

Swiss Sportswoman of the Year opts for Swiss innovation

ZURICH, SWITZERLAND – Nicola Spirig, Switzerland’s winner of the 2012 Olympic Women’s Triathlon event, is switching to On running shoes. The young and innovative Swiss-based developer and manufacturer succeeds Nike, which has supplied Spirig’s competitive footwear for several years now.

“The On is phenomenally innovative,” says Nicola Spirig of her change of shoe supplier. “And its unique cushioning system really won me over.”
Spirig has set herself new goals with her new competitive footwear: the 2014 European Athlet-ics Championships, which will be held in Zurich, and the 2016 Olympic Games in Rio de Janeiro. “For my next objective – the European Athletics Championships – I now need to extend the scope of my training runs,” she explains. “On has the ideal shoe for this: I don’t tire so quickly, so I can put in more kilometres.”
“We’re immensely pleased and proud to have recruited Nicola to our ranks,” adds Olivier Bernhard, six-time former Ironman Champion and co-founder of On. “She and her coach have put the On through its paces, and they’re both delighted with its new running sensation.”
Nicola Spirig joins over 70 top athletes around the world who have switched to On shoes. And the innovative running footwear has already notched up some 30 victories and a further 40 podium finishes.
On was founded in January 2010. The young Swiss-based sports company now sells its innovative running product in over 20 countries, and won the coveted ISPO Gold Award for the best performance shoe in February of this year.

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