The Return of the King
Frederik Van Lierde has one goal for Saturday: to defend his Ironman World Champion title. Like last year, he will be competing with the On Cloudracer, the competition model of the award winning Swiss running shoe company On.
All eyes are on Kona, Hawaii this week. On Saturday, October 11th, Triathlon’s most iconic event will bring athletes together to fight for the crown. Amongst the favorites is also the current Ironman World Champion and On athlete Frederik Van Lierde from Belgium. His goal is clear: he wants to win again. His chances are intact, even though the initial position is very different from last year. He is the reigning champion and with this more commitments and pressure come. Frederik can keep his calm so far: “It will be different than last year, but I am very excited about it. Training has been going according to plan. I feel great and look forward to the race.” Being able to train all year according to plan gives Frederik a lot of confidence and he has absolute faith in his gear. “I love the On Cloudracer. It’s the perfect shoe for me to run my marathon in. I usually even do it barefoot”, explains Frederik Van Lierde. “I really wanted to get into these shoes from the first time that I tried them on. I was always a good runner, but with On I can go faster and further without risking injuries – which I have been struggling with before.” Next to Frederik Van Lierde, Kyle Buckingham from South Africa will be racing with On shoes. It’s his first Ironman World Championship in the pro field. In the women’s field Caroline Steffen from Switzerland and US champion Mary Beth Ellis will be at the starting line with Ons. Caroline has finished 2nd in 2010 and 2012 and is definitely keen on winning, Mary Beth Ellis injured her collarbone only weeks before the race last year and wants to show a smooth performance. Kyle Buckingham will be racing with the On Cloud, the lightest, cushioned running shoe on the market. The other On athletes are putting their faith in the On Cloudracer who stays low to the ground for fast performance yet keeps you fresh with a comfortable and protected ride. Olympic gold medalists and world champions in various disciplines put their faith into this running shoe. No wonder has the Cloudracer been voted the best performance shoe by ISPO and been seen on more than 80 winner podiums. On is also present with a booth in Kona. Follow our activities and the On athlete’s last preparations on www.on-running.com or www.facebook.com/onrunning Learn more about the shoe of the reigning Ironman World Champion, the On Cloudracer Learn more about the shoe of the Ironman rookie, Kyle Buckingham, On Cloud Learn more about the On athletes