Posted 12th June 2013

David vs. Goliath

In the Q&A of On Co-founder David Allemann explains how a small company survives next to huge brands like Nike, New Balance and Asics.

"Our main strength is word-of-mouth. The shoe is from athletes and for athletes, but it also speaks to people who may not be professional athletes but are active. And that's what our marketing is. If you look at our Facebook page, you will see how active the people on it are."

Read all of Davids answers
Read what MediaPost wrote about the article

Related to this article


The On Cloudracer competitive running shoe with its patented CloudTec® system.

Discover the Cloudracer