Veröffentlicht 19th October 2016

Digital Channel Manager / SEO

We're seeking digital natives

The Company
Born in Switzerland six years ago, On has become the fastest growing global running brand with offices in Zurich (Switzerland), Portland (USA) and Yokohama (Japan). It has one simple mission: make running fun. A team of sports scientists, world-class athletes and designers spearhead this mission, and has resulted in On shoes winning design and technology distinctions the world over – most recently the ISPO Gold Award for the Best Performance Shoe 2015/16. In On shoes, elite athletes have become World Champions, winning podiums, titles and Olympic medals. The shoes sport the patented CloudTec sole, giving runners a soft landing and powerful take-off in one. Recently, On has launched into the world of apparel - bringing together design and technology and allowing for effortless running. Six years after market launch, On is available from more than 2’200 specialist running stores in 50 countries across Europe, North America, South America and Asia-Pacific – and on the feet of over 2 million runners.
Learn more about On:

The Opportunity
With a rapid growth in digital, we are looking for an entrepreneurial and experienced person with a strong digital background, particular in Search Engine Optimisation, to join our international Marketing team. You will lead and have full responsibility around all SEO-initiatives and management, as well as support our digital campaigns. With budget responsibility, you will decide which initiatives to prioritise and work in close collaboration with our internal Web Development, Content Production teams and external partners. Furthermore, you will be managing and supporting paid digital initiatives (search, display, product listing ads, YouTube, affiliate, and social) while always considering improvements on user experience. An entrepreneurial drive and strong hands-on execution will be imperative to shape and grow the brand.

Your responsibilities fleshed out:

• Accountable for online sales and traffic via organic search
• Establish a strong traffic engine, attracting new runners to On while effectively converting them
• Create the necessary technical architecture, building systems and protocols internally that ensure all content is available and optimized across all platforms and user experiences
• Manage and optimize core digital channel organic search and support paid digital initiatives
• Set, and work to, performance indicators for SEO that justify initiatives and complement overall marketing and business objectives
• Grow key markets and differentiate in geographical targeting. Oversee country P&L’s and place bets on test markets
• Promote offsite and onsite activities and also the interactions that build ranking, profile and traffic
• Ensure brand consistency across all touch points and take an active part in shaping the brand by understanding the runner
• Apply a creative solution orientation to improve initiatives and suggest out-of-the-box hacks to get there

Besides loving sports, we hope you bring:

• +2 years' hands-on experience with international Search Engine Optimization
• Experience in digital performance and branding channels connected to accountability over revenue and budget
• A good track record of achieving ambitious goals. Results driven and vertical expertise delivering results by managing digital campaigns
• Analytics junkie with experience and sound knowledge of Webanalytics tools to justify investments
• Basic knowledge in HTML, CSS and JavaScript
• Ability to influence and negotiate with internal and external stakeholders to achieve objectives
• Up-to-date with new digital trends and upgrades. Core shaper of the digital brand perception
• Strong hands-on executor. Get things done
• Fluent in German and English

What we offer
Located 10 minutes from Zurich Hardbruecke station, we offer a sportive, challenging and supportive working environment that is counted amongst the top startups in Switzerland, that has an international, dynamic and entrepreneurial spirit. This is where your work matters, you’re hands-on and your team members are amongst the very best in their respective disciplines and fields – so join us.

Apply now at

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On Cloudracer, der Wettkampf Laufschuh mit dem patentierten CloudTec® System.

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